What does it take for non-english speakers to find success in the US?

Objective(s)

1. students will learn the selectivity of the American music market

2. Students will see the disparity between which languages/races are favored

3. Students will be quizzed on how much non-English music they consume

 

Lesson:

1. identify as many non-English musicians ty know

• how many non-English musicians do they know

• How many do they listen to semi-regularly

• Write the major language they listen to and why?

2) History of non-English songs on the billboard top 10

• offer a selection of song and pick which made it to the top 10 and which didn’t

• Go into the history of songs on the top 10

• Q: “why do you think these songs make it to the top 10?

3) localization of music

• Chart history of song with/without Americans featured that made it to the top 10 or high on the billboard chart

• Q: How do you think artists try to localize?

• Q: What do you think are the greatest challenges that artists face when they try to localize

4) Artists on the rise

• Talk about artists who have localized but who aren’t necessarily topping the chart

• Americans who left and are trying to gain popularity again (Ex. East asians like Jay Park)

• Q: Do you think we will reach the point that popular musicians from non-english backgrounds can succeed on their own in the US?

 

Power Point

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Annotated Bibliography

 

Herman, Tamar. “K-Pop Eyes 'next Wave' of Success in U.S. Music Industry.” NBCNews.com,

NBCUniversal News Group, 18 May 2018, www.nbcnews.com/news/asian-america/k-pop-eyes-next-wave-success-u-s-music-industry-n874836.

This source goes into the best and current rise of Kpop in the west and WHich korean artists have gained popularity and which tried and failed.

 

Ryan, Patrick. “Rap Overtakes Rock as the Most Popular Genre among Music Fans. Here's

Why.” USA Today, Gannett Satellite Information Network, 4 Jan. 2018, www.usatoday.com/story/life/music/2018/01/03/rap-overtakes-rock-most-popular-genre-among-music-fans-heres-why/990873001/.

This source simply gives information on the genres that are currently the most popular in the United States.

 

Sideways. YouTube, YouTube, 31 Jan. 2018, www.youtube.com/watch?v=xv1H3GgjpjA&t=1s.

This source gives information on localization and how both Korean and other foreign artists have localized their music to appeal to western demographics.

 

Zellner, Xander. “From 'Volare' to 'Mi Gente,' Every Foreign-Language Top 10 Hit on the

Billboard Hot 100.” Billboard, Billboard, 23 Oct. 2017, www.billboard.com/articles/columns/chart-beat/7997571/mi-gente-despacito-foreign-language-songs-hot-100-top-10.

This source gives information on all the no English songs that have reached the top 10 on the Billboard chart throughout history. It showed the disparity between other western languages versus non-western languages.

 

Zellner, Xander. “BTS' 'Fake Love' Becomes 17th Primarily Non-English-Language Top 10 on Hot 100.” Billboard, Billboard, 29 May 2018, www.billboard.com/biz/articles/8458270/bts-fake-love-becomes-17th-primarily-non-english-language-top-10-on-hot-100.

More information on which artists have charted on the Billboard chart who are non-english speakers. The source also gives information on the history of Korean acts on the Billboard chart.